some of our work

Created, piloted & implemented The KW Vending Business Model for sales of impulse products at: beaches, bus-stops, schools & colleges, as per beat-plans.    

Designed & implemented The KW Mobile Vending System, for selling ice-creams on tricycles. Today, 75+% of ice-creams are sold by The Mobile Vending Channel.

Unilever's Agency for all Trade Channels, Customer & Shopper Marketing Programs: Family Grocer, Modern Trade, Chemists, Fancy Stores, Beauty Parlors,  Urban & Rural Wholesale. 

Created & implemented innovative marketing programs & retail  solutions, for both sides, during the Cola Wars. We know what it must feel to be an arms dealer! 

Created & implemented a focused sales & distribution system. Recruited & trained the sales-team to deliver consistently, across channels. 

Created & implemented, a new business channel & an innovative business model for sale of premium engine oils, through standalone mechanic workshops.     

Trained Royal Enfield's retail teams to deliver a standardized, high-quality, Customer Experience.  

 Responsible for managing team of 60+ professionals, to build a vendor base and roll out to 20,000+ retail outlets. 

Responsible for managing LG's Retail Presence & Merchandising, in 12,000+  key accounts, in 30 cities, for 9+years.   

Implemented Parker Pen's Shop-in-Shop Program, for their range of premium lifestyle accessories: writing instruments. 

Installed customized SIS Units to key account's needs: Crossroads Mall, Shopper’s Stop, Akbarally's etc. 

Introduced Retail Plus's mobile-based Retail Audit System to track retail sales, merchandising presence, promotions & sales team performance, on a real-time basis. Clients: SAB Miller, Godrej, GSK, Cadbury, GSK, Dabur, Reckitt Benckiser.      

Responsible for design & implementation of Bacardi's Retail Presence & Merchandising Standards in retail & on-premise channels. Developed entire range of branded merchandise: bar accessories, POSM, giveaways etc.